Heres Looking at You Kid… Serious Marketing Manuver by Cereal Giants.
So there you are in your local foodmarket with little Jannie or Joey and the stroll down the cereal aisle has now become even more interesting. Yes Captn Crunch,Trix Rabbit and seemingly fun loving Snap Crackle and Pop are physically eyeing your kids and silently begging and pleading with them to ask you to take ” them” home. As per this Cornell University Study childrens favorite cereal mascots have gotten a marketing makeover that places mascots eyes looking slightly downward… yes toward your child creating a direct eye contact with them therefore creating a connection with that brand. Soo moms and dads next time you are in market and your child seems animate about a specific brand of cereal and wont be swayed, you will know why.
http://www.news.cornell.edu/stories/2014/04/food-psychologists-eyeball-cereal-characters